Brand /brand/ – a type of product manufactured by a particular company under a particular name according to Google. And it’s an ok definition, but the truth is a brand runs …
Why Find Your People First And Then Your Brand
Maybe you don’t want to be an Internet celebrity. Or one of those “influencers” that fake it online buying followers and renting cars and clothes to look successful. You’re working …
Personal Brand Romance: How To Make People Fall In Love
What’s your why? Your brand purpose is connected to that. You may be thinking so I can keep the lights on and buy some groceries. But your brand purpose is …
The 3 Keys Needed for a Strong Product Marketing Foundation
You research, you know what is needed and what your target audience wants. You put time, energy, and effort into creating a great product. You launch it out into the …
The Truth About Brand Strategy Part: II
Are You Your Brand’s CEO? To understand what it means to be the CEO of your own brand, you must first understand what a CEO does and I got the …
The Personal Brand Strategy Process Part: I
“Going into business without a strategy is like going into the garden without any seeds to plant. Sure, being outside will feel great, but you’re not going to grow anything.” …
What You Probably Don’t Know About Branding
I’ll go out on a limb here and assume 2020 has been a crazy year for you, as well. In the midst of shutdowns, job losses, the new normal, distance …
Plan your Personal Brand Photoshoot – COVID EDITION
We’ve all heard the saying that a picture is worth a thousand words. Well, I’m challenging that! I believe a picture is worth A Million Little Clicks. Before we dive …
Once a Vision Now a Reality
Where and how my vision was born began from seeing a businesswoman at lunch that walked with purpose and confidence, at south coast plaza. The “hope” that I one day …
Domestic violence and its impact on me
How have your past experiences shaped the life you live today? Some of us live according to the values instilled at a young age. Others have happy memories that bring …