Personal Branding Business

The Truth About Brand Strategy Part: II

Are You Your Brand’s CEO?

To understand what it means to be the CEO of your own brand, you must first understand what a CEO does and I got the opportunity to understand just that. 

During my tenure at Toshiba, I was fortunate enough to participate in a mentoring program and become our CEO’s protégé. Not only was this a huge honor, but a necessary learning experience that helped me shape my brand and build the A Million Little Clicks book series and branding workshops.

What does it mean to be a CEO? More importantly, what does this have to do with brand strategy?

Well, the CEO is the one who sets the strategy and the vision for the entire company. They are strategists by their very job demands. In charge of everything that happens within a company, acting as the driver of a company’s success, and playing a guardianship role in bringing the vision to life while also focusing on the company’s growth.

CEOs also provide clarity within the business by defining the company’s short- and long-term goals and the target audience.

The CEOs then use all that information to create a mission that gets weaved through the company and is presented to the public as a cohesive brand. The CEO does this through storytelling, both verbally and visually.

So what does this mean for you and your brand?

The only thing better than entering a new year is entering that year with a BANG! 

As we are now in 2021, I urge you to become intentional about your future and your personal brand. If you have an online presence you have a personal brand whether you realize it or not. 

How much more powerful would it be if you would take over as CEO and work that brand strategically. 

What will the next one, three, and five years from now look like for you? What could they look like if you stepped up as the CEO?

Where do you want to be? How do you plan to get there?

We are all presented with different opportunities but the good thing about the modern world we live in is that we have a lot of space to create our own opportunities too. Start thinking about yourself as the CEO of your personal brand and life. When you face a problem, think, how would a CEO handle this? 

How would a CEO move forward strategically? How can I position myself and my brand to stand out in the crowded online space and find my people? How can I tell my story?

If you’re not sure how to answer these questions that’s okay. I’m here to help you begin to think strategically and rise to take ownership as the CEO I know that you can be.

Reach out to me, and let’s begin charting your path together.

To learn more about the topics covered in this blog, you can also head over to my website and click away!

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