Where do you see your brand in the future? That’s brand vision. A vision statement is an overview of what you want your brand to do and be in the …
Brand Vision: Waste of Time or Path to Success?
I know, I get it. When there are so many marketing, admin, and sales things to do why would you want to stop and take the time to create a …
Your Personal Mission Statement: Letting Go And Reworking The Plan
Mission statements can be short like TED’s, “Spread ideas.” And ClickUp’s, “One app to replace them all.” Or a bit longer and more future-focused like Tesla’s, “To accelerate the world’s transition …
Brand Mission: What Is It And Why It’s The Heartbeat Of Your Business
What comes to mind when you hear someone say, we’re on a mission? Determination. A path. Strategy. Grit. Purpose. Vision. These are just a few words that come to my …
How To Create Content That Positions You As A Thought Leader
If you’ve heard it once, you’ve heard it a million times: Consistency is key. Consistency also is one of the biggest keys to growing your reputation as a thought leader. …
Brand Purpose: Finding Your Why
pur·pose /ˈpərpəs/ noun the reason you exist beyond making money. “A strong purpose will keep people coming back to work day after day.” Do you know your brand purpose? The …
How To Fix What’s Holding You Back From Posting
I always want to know what you’re thinking. I also want to know what’s holding you back from creating the brand and business you want. Thinking about this recently, I …
How To Do A Personal Brand Audit
Does your brand need an audit? Things change over time. If you feel that your personal brand has never quite been what you want it to be or if you …
Why Build A Personal Brand?
You hear a lot about personal branding these days, but why is it so important? Why go through the effort of strategically building out your brand? A personal brand establishes …
What is Success
What does success mean to you? Often, I think we associate being a success primarily in status or financial terms. But, to me, being a success actually means doing anything well. At least, once we break away from the dominant ideals of our societies. You see, I see success a little bit differently than most of my tech industry peers. Want more insight into what I think the definition of success is?