Brand Vision: Waste of Time or Path to Success?

I know, I get it.

When there are so many marketing, admin, and sales things to do why would you want to stop and take the time to create a brand vision. 

Just seems like an extra step. More work and maybe even not that helpful. 

I think it feels this way because so many vision statements fall flat.

Just because so many business vision statements fail, I don’t want you to throw away the concept of creating one altogether. 

I mean have you ever been lost? I mean really lost like you have no idea how to even get back to where you were or which direction to go?

That is what running a business without an effective vision can feel like. You are moving but just going deeper and deeper into somewhere that you don’t want to be. 

And that is not fun and not a way to build a sustainable business.

If you do not intentionally create and define your brand, who will?

So, what is a brand vision, an effective brand vision that is? One that can help sustain you on both the good and the hard days?

What is Brand Vision?

Your brand vision is simply where your brand is going in the future. If you are not clear on this your brand is lost and your audience will feel lost right along with you. 

I have an executive mindset. I’m busy, bouncing from one decision to the next, cut to the chase or lose me. This is how your audience is as well. Think about it, we all have a CEO mindset in some areas of our lives. It may be on social media, at work, as a parent, etc. The fact is, you have this in some form already, so channel that into your brand because your audience thinks this way and you need to be ahead of the curve to retain them. 

You need to know where you are now and where you’re going. When you are really lost you may know where you want to go but you don’t know how to get there. Don’t let that happen to your brand. 

Why is Brand Vision Important?

Your brand vision is important for many reasons but here are 3 main ones:

• Reason 1

Your vision helps lay out the path for your business to succeed. It gives you a foundation that will help you build a strategy that works and will help you stay focused on your goals. 

• Reason 2

It helps you build a community. With so many options and so much to be involved with these days, it is easy to get lost in all the noise. A clear vision will help you attract the right customers and build a community of fans who know what you are about and want to be a part of it. 

• Reason 3

Your vision will guide what you say yes to and what you say no to. Your goals. It is not sustainable to try to do everything and be everything to everyone. Having a clear vision and reviewing it regularly will help you know what to focus on and when to let things go. 

As I talk about in the Brand Vision section of my book A Million Little Clicks creating an effective vision will take some soul searching but it’s worth it. This process will help you develop a business that can grow with you and one that you can sustain over the long term.

Don’t let the work required hold you back from acting. The act of creating a brand vision can make a big difference in whether your business succeeds or fails. If you are struggling with this, I’m here to help. 

Here’s how I like to think about Brand Vision,

A shared picture of Mission success (5-20 years).

Remember what Simon Sinek said, 

​​”People don’t buy what you do. They buy why you do it.”

Begin to think about your brand vision, where you see your brand a few years from now.

Then think about how you can make that vision a reality and get others to join you.

 If you are struggling to come up with the vision for your brand, try thinking about your own personal vision.

How will your brand help you meet your personal vision?

Often as multi-passionate entrepreneurs, our personal and business goals are combined or complement one another.  

Your brand vision goes beyond creating a vision board of pictures for things you want to achieve. A true vision unites people and helps everyone involved grow.

Let me know your vision struggles.

Let’s continue the conversation over on social media.

And if you want professional help, reach out to my team today.