Maegan LujanA fresh new year calls for a fresh new take on your personal brand. I, for one, can’t think of a better way to put a fresh spin on yours than by creating a mood board.
Yes, a mood board.
Putting together a mood board for my personal brand has become sort of an art form for me. Just like everything else I do, I put a lot of care and attention into mine.
A mood board isn’t merely a pretty document to hang on your wall. A mood board is essential to helping you visually see what you want your personal brand to look like. It also is a valuable resource any hired design resource will need to bring your branding vision to life.
Especially if you want to be easily recognized online.
When done correctly, a mood board shows your audience that you know who you are and what your personal brand represents. It also can save you time and effort because you know exactly what colors and elements to use every time you or someone else creates content for your brand.
Think of it as a handy resource that puts all the elements from your image style and logo to your color palette in one place for easy reference.
At a minimum, the mood board for your personal brand should include:
- Logo
- Color scheme
- Typography
- Brand elements
- Imagery
Wondering how can you go about creating a mood board without feeling overwhelmed? I have the perfect resource for you inspired by my mood board process. Tap here to download your Mood Board Guide and get ready for a great year ahead.
With a little bit of planning, a mood board can keep you motivated to do what you love and to do it well. What will inspire you?
