Business Personal Branding

The Case for Personal Branding: Luxury or Necessity?

It is no longer a luxury to take ownership of your personal brand – it’s a necessity. With the onslaught of apps and social media, your digital footprint can be the catalyst to your promotion through the corporate world.

“Building a remarkable brand is no secret it’s simply the synergy of strategy and design.”

– Steve Jobs

It’s no surprise that to advance in this digital age driven by social media, you need to have a personal and yet relevant digital footprint. 

While many have painted building a personal brand as a millennial pursuit fueled by self-indulgence, it’s far from such a concept. 

As someone who bring products to life and develops go-to-market strategies for a portfolio of products at a global fortune 500 company, I know this to be true. 

Why personal branding?

When I started to dig deeper to understand the role personal branding plays, I quickly realized that there are similar principles that apply when bringing products and solutions to market for businesses as there are with for personal brands. 

We live in a day and age where technology has handed us a plethora of brand creation and management platforms. 

We get to tell our story, live our lives, and encourage others on their paths for free, with these social tools.

But that’s not all. 

You’ve never had a more exceptional ability to grow your network or build your resume than you do in today’s digital world.

This is why it is so important to be intentional about how you craft your brand.

Showcasing your expertise

While you may not aspire to be an internet celebrity, you’re still hard at work climbing the ladder to success.

Very hard at work, actually.

You want people to take you seriously and know that you are a force to be reckoned with.

I get it because I’ve been there.

My story, and how it started, is not paved with privilege and a first-class education. 

It is one of loss, loneliness, and struggle. 

But I turned that story into one that I am proud to tell. 

And then, I turned it into a successful personal brand.

Properly positioning your brand

Is your personal brand properly positioned for success?

Are you telling your story in a way that engages your target audience and draws them in?

I’ve noticed that too many entrepreneurs get stuck on where to even start with their personal brand because they suffer from imposter syndrome, fear of missing out, trying to live up to someone else’s definition of a successful brand, and many more roadblocks.

Did I describe you?

If so, you’re in luck—this is precisely why I’m speaking at The Success-Driven Solopreneur Summit all about how to Position Your Personal Brand for Success Properly.

This free virtual summit, taking place August 17-21, 2020, features 30 amazing female entrepreneurs teaching you different tactics to grow your business.

And these aren’t just any old experts. We’re talking about the cream of the crop when it comes to running your business like a streamlined machine.

Speakers include:

Plus, me. I’ll be live on Tuesday, August 18, sharing my expertise on properly positioning your personal brand for success.

The goal is to have you walk away with several ways to grow your business that light you up and get you fired up.

Doesn’t that sound like the perfect way to pursue your dreams?

Register now by clicking here to get your complimentary ticket.

Once you RSVP, you’ll get access to my virtual workshop on personal branding, but you’ll also gain access to a fantastic freebie I can’t wait to share with you.

I hope you’ll join me for this during this virtual summit!

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