It was the end of 2019 when I sat down with my mentor the CEO of Toshiba, Scott Maccabe to discuss my personal development plan. He thought I needed to …
How To Do A Personal Brand Audit
Does your brand need an audit? Things change over time. If you feel that your personal brand has never quite been what you want it to be or if you …
Why Build A Personal Brand?
You hear a lot about personal branding these days, but why is it so important? Why go through the effort of strategically building out your brand? A personal brand establishes …
A Brand and A Personal Brand – What’s The Difference?
Brand /brand/ – a type of product manufactured by a particular company under a particular name according to Google. And it’s an ok definition, but the truth is a brand runs …
Building a strong brand story
When it comes to marketing, your personal brand is your most powerful asset. Identify your strengths and talents. Create content pillars. Share.
Perfect vision: The path to your personal brand
“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his …
The Case for Personal Branding: Luxury or Necessity?
It is no longer a luxury to take ownership of your personal brand – it’s a necessity. With the onslaught of apps and social media, your digital footprint can be …