Where do you see your brand in the future? That’s brand vision. A vision statement is an overview of what you want your brand to do and be in the …
Brand Vision: Waste of Time or Path to Success?
I know, I get it. When there are so many marketing, admin, and sales things to do why would you want to stop and take the time to create a …
Your Personal Mission Statement: Letting Go And Reworking The Plan
Mission statements can be short like TED’s, “Spread ideas.” And ClickUp’s, “One app to replace them all.” Or a bit longer and more future-focused like Tesla’s, “To accelerate the world’s transition …
Brand Mission: What Is It And Why It’s The Heartbeat Of Your Business
What comes to mind when you hear someone say, we’re on a mission? Determination. A path. Strategy. Grit. Purpose. Vision. These are just a few words that come to my …
How To Create Content That Positions You As A Thought Leader
If you’ve heard it once, you’ve heard it a million times: Consistency is key. Consistency also is one of the biggest keys to growing your reputation as a thought leader. …
Brand Purpose: Finding Your Why
pur·pose /ˈpərpəs/ noun the reason you exist beyond making money. “A strong purpose will keep people coming back to work day after day.” Do you know your brand purpose? The …
How To Fix What’s Holding You Back From Posting
I always want to know what you’re thinking. I also want to know what’s holding you back from creating the brand and business you want. Thinking about this recently, I …
The Complete Guide to Planning a Personal Branding Photoshoot
If a picture is worth a thousand words, what are the photos from your last personal branding photoshoot saying about you? While you’re thinking that over, I have a confession: …
The Six Things You Need To Start Your Personal Brand
One of the things that I learned along my personal brand journey was that the people who dare to dream and work towards those dreams with daily action, eventually create …
Thought Leadership: What Is It And Why Should It Matter To You Now?
Talk around thought leadership has been building over the last few years but what exactly is it? To answer this question, we have to first define what is leadership. Leadership …